MAIA SCIUPAC
Tech Demo Days
Booz Allen / DISCLAIMER: Most of my work is not publicly releasable, so I have refrained from sharing certain details and imagery.
Designing flagship brand engagements that bring advanced technology to life
Challenge
As the #1 AI provider to the U.S. government, Booz Allen needed a scalable, high-impact way to demonstrate its advanced technology capabilities—spanning AI, data analytics, cybersecurity, cloud, modeling and simulation, and digital twin—to defense and enterprise customers. While the firm’s technical depth was unmatched, it was still often perceived primarily as a consulting company rather than a technology leader. We needed an experiential brand platform that could bring innovation to life, strengthen customer relationships, and reinforce Booz Allen’s leadership in the defense-technology landscape.
Solution
I designed and directed Tech Demo Days—Booz Allen’s flagship experiential engagement series that transforms complex technologies into live, story-driven demonstrations. The program redefined how the firm communicates innovation, translating advanced capabilities into human-centered experiences that inspire customer confidence and drive growth.
Our solution focused on:
-
Elevating brand perception by showcasing Booz Allen’s full spectrum of advanced technology in action.
-
Creating a scalable engagement model adaptable across accounts, resource levels, and technical portfolios.
-
Curating demos through an AI-driven matchmaking model, aligning showcases with customer missions and operational priorities.
-
Designing the experience end-to-end, from space layout and environmental graphics to the full customer journey—ensuring every touchpoint felt intentional, interactive, and on-brand.
-
Preparing leadership and teams, developing executive talking points, coaching presenters, and enabling relationship managers to deliver cohesive, strategic narratives.
-
Driving follow-through by hosting tactical business-development conversations post-event to capture opportunities, update CRM data, and sustain pipeline momentum.
My Role
-
Creative & Strategic Lead: Defined event vision, messaging, and brand-engagement framework.
-
Program Director: Oversaw planning, budget, staffing, and stakeholder coordination across marketing, capture, and technical teams.
-
Brand Engagement Lead: Directed a sustainable communications plan spanning pre-event messaging, live storytelling, and post-event multimedia assets.
-
Experience Designer: Led space and journey design to create cohesive, human-first engagement moments.
-
Enablement & Measurement: Established post-event metrics, CRM tracking, and facilitated business-development follow-ups with relationship managers.
Campaign Images
Impact
-
Attracted 500+ targeted customers and attendees, including senior defense and government decision-makers.
-
Drove 100+ customer follow-up requests and generated $90M+ in new capture leads.
-
Achieved a 200% increase in customer face time at 80% lower cost per contact compared to traditional conferences.
-
Established a repeatable, scalable brand-engagement model now used across Booz Allen accounts and the wider defense sector.
-
Strengthened Booz Allen’s position as the #1 AI and advanced-technology provider to the U.S. government.
Takeaway
By transforming technical showcases into immersive brand experiences, I helped Booz Allen redefine how customers experience innovation—bridging storytelling, strategy, and technology to turn engagement into momentum and momentum into measurable growth.