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Enterprise Tech Adoption

Booz Allen / DISCLAIMER: Most of my work is not publicly releasable, so I have refrained from sharing certain details and imagery.

Aligning leaders, culture, and storytelling to drive digital transformation

Challenge

Booz Allen partnered with a major defense client whose Chief Information Officer (CIO) needed to unify his senior technology leaders—the Chief Technology Officer, Chief Data Officer, and Chief Software Officer—around a shared vision for cloud transformation. While the organization had invested heavily in cloud infrastructure, fragmentation across leadership, strategy, and adoption limited its impact. The challenge was to create both strategic alignment and cultural cohesion: a unified roadmap, measurable outcomes, and a story that made the cloud meaningful across the enterprise.

Solution

  • Strategic capture & program design: Partnered with senior leadership to define the engagement vision, outcomes, and scope—securing a multimillion-dollar tactical sale that positioned Booz Allen as a trusted strategic partner.

  • Human-centered research: Conducted qualitative interviews and environmental scans to understand stakeholder needs, barriers, and opportunities.

  • Executive alignment workshops: Facilitated collaborative sessions that defined the shared vision, transformation principles, and leadership culture.

  • LEGO® SERIOUS PLAY® facilitation: Helped executives model their roles, responsibilities, and team dynamics to strengthen collaboration.

  • Strategic roadmap development: Guided the creation of an integrated 3-year cloud roadmap linking mission objectives, milestones, and success metrics.

  • Metrics framework: Co-developed a Metrics Playbook and Power BI dashboard informed by OKRs to measure transformation progress.

  • Web-based interactive data story: Led the design and creative direction of a dynamic, animated web experience that made the cloud strategy accessible across the enterprise—combining brand storytelling, data visualization, and interactive design to drive understanding and adoption.

  • Immersive launch experience: Introduced the interactive site at Booz Allen’s Helix innovation center, where 400+ participants engaged through live demos, moderated panels, polls, and a gamified cloud learning experience.

My Role

  • Strategic Design & Capture Lead: Shaped and secured the 1.5-year, $2M engagement and defined the strategic vision.

  • Program Manager: Oversaw execution across multiple teams, from research and facilitation to creative production.

  • Creative & Experience Director: Led storytelling, UX design, and creative direction for the interactive data story and the Helix launch experience.

  • Facilitator: Guided executive workshops, LEGO® SERIOUS PLAY®, and roadmap co-creation sessions.

  • Measurement Strategist: Developed metrics, dashboards, and OKRs to track outcomes and sustain adoption.

Project Images

Impact

  • Catalyzed enterprise-wide understanding of the cloud’s strategic value—bridging technical and non-technical audiences through interactive storytelling.

  • Accelerated adoption and alignment by translating a complex strategy into a clear, visual, and participatory experience.

  • Equipped product teams with branded multimedia and data assets that extended the story into ongoing marketing, recruiting, and sales efforts.

  • Shifted leadership perception of the cloud from an IT initiative to a mission enabler, directly influencing future investment decisions.

  • Established a repeatable model for how Booz Allen communicates complex strategies through digital storytelling and experiential design.

Takeaway

By integrating strategy, storytelling, and experience design, I helped transform a complex cloud initiative into a shared enterprise vision. Through executive facilitation, LEGO® SERIOUS PLAY®, and an interactive web-based data story, we turned alignment into engagement—building clarity, culture, and measurable momentum. The project not only unified leadership and increased adoption but also became a model for how Booz Allen uses human-centered design to drive digital transformation.

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